BMW and Golf have been linked for over 20 years. Values like exclusivity, aestheticism and perfection are attributed to golf and enable BMW to reinforce the brand value “cultured” actively. Golf is a highly increasing global sports activity and therefore ensures more and more worldwide awareness and media coverage.
For more than 2 decades BMW is engaged as partner and organizer of professional and amateur golf tournaments. Thereby BMW is embracing the increasing international relevance of golf around the globe.
The support and the organization of some of the most prestigious golf tournaments are a very important communication tool for the brand, in order to appeal to their target groups in an emotional and experimental way. Furthermore, with Martin Kaymer as brand ambassador of the BMW Golf Cup International, BMW has one of the world´s best golfer as it’s representative.
Our partnership with the Mayakoba Golf Classic ensures that BMW is without doubt one of the most important supporters of this sport.