1. What is the "Mayakoba Golf Classic at Riviera Maya-Cancún?"
The "Mayakoba Golf Classic at Riviera Maya - Cancún" is an official PGA TOUR event for which the Mayakoba resort is the title sponsor from 2007 through 2012. The Mayakoba Golf Classic annually features 132 professional golfers participating in a four-round competition, vying for the winner's share of the purse which totals $3.7 million USD.
2. What is the PGA TOUR?
The PGA TOUR is a tax-exempt membership organization of professional golfers.
3. When and where will this event take place?
The Mayakoba Golf Classic tournament will be held at El Camaleón Golf Club at the Mayakoba resort in Playa del Carmen, México, February 22 - 26, 2012.
4. Why is Mayakoba sponsoring this type of event?
Three key reasons:
Brand opportunity - aligning with the TOUR's world-class brand will bolster recognition and perception of the new Mayakoba resort among the elite travel and golf demographic.
Media exposure - national and international exposure from this tournament will showcase the Mayakoba resort and the Riviera Maya - Cancún regions as a premier tourist destination.
Economics - demonstrates Mayakoba's values for a considerable economic impact on the Riviera Maya and Cancún regions of México.
5. Will this Tournament be televised?
All four rounds of the Mayakoba Golf Classic at Riviera Maya-Cancun competition will be broadcast nationally in the United States on the GOLF CHANNEL. All four rounds of the competition are broadcast throughout Latin America on GOLF CHANNEL Latin America. Additional international distribution exists through the PGA TOUR's international broadcast agreements.
6. Where can I find more information about this event?