Mayakoba Golf ClassicPGA TOUR FedExCup
El Camaleón Golf Club|Playa del Carmen, Quintana Roo, México
YouTubeTwitterfacebook
El Camaleón Shines On México's Mayan Riviera

By Brian Kendall
Toronto Globe & Mail

PLAYA DEL CARMEN, México -- Few golf courses anywhere in the world have been so influenced by the combination of history, mythology and nature as El Camaleón, the new star attraction of México's Mayan Riviera.

Aided by a team of environmentalists, course architect Greg Norman used ancient Mayan forestry techniques in carving a unique jungle layout that will host the Mayakoba Golf Classic, México's first-ever PGA Tour event.

The tournament will showcase both the lavish new Mayakoba resort -- a $2.4-billion project 70 kilometers south of Cancún that will eventually feature five luxury hotels -- and the recovery of this prime stretch of real estate from the devastation of Hurricane Wilma in October of 2005. Since Wilma ripped through, 4,000 hotel rooms (with 3,000 more to come by the end of 2007) have been added to a 140-kilometre stretch of white-sand vacation beaches that wind south of Cancún through the booming resort town of Playa del Carmen to the Mayan ruins of Tulum.

Following in the footsteps of Los Cabos on the Pacific coast, which over the past two decades has built itself into México's premier golf destination, the resorts of the Mayan Riviera are aggressively targeting the estimated 600,000 players from the U.S. and Canada who will come to México to golf in 2007. Right now, there are eight courses operating in the region, but 18 more are in various stages of planning or construction.

The El Camaleón course was built using a Mayan forestry-management philosophy to protect the environmentally sensitive jungle.

"Spectacular scenery, great sites for courses, a booming tourism economy -- the Mayan Riviera has everything to become one of the world's great golf destinations," says Norman, the golf legend whose Great White Shark Enterprises will also manage the $4.1 million Mayakoba Golf Classic on a six-year contract.

There are courses in the world that feature towering waterfalls and raging cataracts; others tumble down mountainsides or wind through alligator-infested swamps. But El Camaleón, built at a cost of $23.5-million, surely ranks among the most unique.

Adopting a Mayan forestry-management philosophy called socoleo, Norman and a team of environmental experts learned which trees were expendable, which were not and how to cut each tree differently in weaving the course through the environmentally sensitive jungle and mangrove forest.

Protecting the wildlife routinely encountered by golfers -- ranging from pelicans, toucans and flamingoes to monkeys and the course's namesake chameleons -- was an equally vital concern.

Norman's tight and challenging 7,084-yard design includes two par threes, the 7th and 15th holes, that play right to the edge of Mayakoba's l.6 kilometer beachfront. Just offshore is a coral reef second in size only to Australia's Great Barrier Reef.

At a course that surprises golfers with almost every swing, the biggest shock is found smack in the heart of the opening fairway. Early in the construction, the ground suddenly collapsed, almost swallowing an excavator. Revealed was a cenote, a cavern formed over millennia by rainwater filtering through underground layers of limestone.

Rather than fill in the gash, Norman, a strong proponent of the "least disturbance" philosophy of design, left the cenote (dubbed the Devil's Mouth) in place to rattle golfers on their opening tee shots.

Revered by the Mayans as sacred places, the labyrinth of underground cenotes at Mayakoba (Mayan for "city on the water") provided the inspiration for the overall design of a resort being touted by marketers as Venice on the Caribbean.

Planners for OHL Group, the Spanish developer, saw that by chipping away the top layers of rock, they could tap into the freshwater flowing beneath the surface and build an interconnected system of canals through the jungle to serve as the resort's main transportation system. Guests make their way around the 240 hectare development in thatch-roofed electrically powered boats known as lanchas, as well as by bicycles and golf carts.

When Hurricane Wilma's 240-kilometre-an-hour winds pounded the Yucatan coast in 2005, the most serious damage was seen in Cancún, where much of the city of 400,000 was left under brown, foul-smelling floodwaters. Mayakoba was less severely hit, although progress on the four high-end hotels under construction was delayed by several months.

So far, the only hotel to open is the Fairmont Mayakoba, a Mayan-influenced 401-room complex featuring two infinity pools, nature trails, three restaurants, five bars, a private island suite and a Willow Stream spa. Still to come are Rosewood Mayakoba (September, 2007), Banyan Tree Mayakoba (2008), Viceroy Mayakoba (2008) and a final hotel brand to be determined.

Guests will be encouraged to wander between the properties, dining, bar-hopping and playing golf at El Camaleón and at a second championship course planned for the property.

The Mayans, a sophisticated and mathematically gifted people who closely studied the stars, would have undoubtedly viewed El Camaleón's relatively unscathed emergence from the fury of Hurricane Wilma as the best possible omen. Thanks to the use of seashore paspalum, a revolutionary new hybrid turf that thrives even on a diet of sea spray and brackish water, the course was playable almost from the moment the floodwaters retreated. (In fact, the grass had a lush green color Norman and his crew had never seen before.) El Camaleón, though entering just its second year of play, has emerged as the marquee attraction in one of the world's fastest-growing golf destinations.

Vying for attention are popular nearby courses such as Playa Paraiso Golf Club, a heroically difficult P. B. Dye layout where hazards include a 12-foot-high bunker face and a tee shot over a river of rocks; Moon Spa and Golf Club, a 27-hole Jack Nicklaus signature design surrounded by jungle, lakes and sand dunes; Playacar Spa and Golf Club, a Robert Von Hagge jungle layout booby-trapped by water hazards; and Norman's second Mexican course, the new Playa Mujeres Golf Club, offering a thrilling mix of lagoon and ocean-front holes.

The only cloud over the growing excitement surrounding the launch of the Mayakoba Golf Classic, which will be held from Feb. 22 to 25, is that Tiger Woods, Phil Mickelson, Mike Weir and most of the game's other top players won't be there. Also scheduled for that week is a more prestigious PGA-sanctioned event, the Accenture Match Play Championship in Tucson, Ariz., which will issue invitations to the top 64 players in the world golf rankings.

Still, major championship winners Mark Calcavecchia, Jeff Sluman and Steve Elkington have all indicated that they plan to be at El Camaleón. And architect Norman, himself the winner of two British Opens, has said he will play if his chronically bad back permits.

Reading the stars, the ancient Mayans would have been well pleased.

The Mayakoba Golf Classic at Riviera Maya-Cancún is dedicated to assisting the media in covering this historic event. For more information on press releases, press conferences or attending the event, please contact the Mayakoba Golf Classic's media directors:

Veronica Muller
Media Director - Latin America
Mayakoba Golf Classic
+52 (998) 185-1585

Lee Patterson
Media Director
Greg Norman Production Company
(704) 553-4790

The Mayakoba Golf Classic made golf history when it became the first PGA TOUR event to ever be contested outside of the United States and Canada in February 2007. Today, the Mayakoba Golf Classic remains “Mexico’s Only PGA TOUR Event” as it prepares to enter its sixth year. The event is regarded as one of the finest on the PGA TOUR by players, their families, sponsors and the TOUR itself. With a purse of $3.7 million USD, the Mayakoba Golf Classic boasts the largest amount of prize money of any golf tournament in Latin America. Held annually in February, the tournament features 132 professional golfers participating in four rounds of stroke play competition at the Greg Norman-designed El Camaleón Golf Club at Mayakoba in Playa del Carmen, Quintana Roo, in the Riviera Maya-Cancún regions of Mexico. Johnson Wagner, a five-year veteran of the PGA TOUR, claimed the title in 2011, winning $666,000 USD. Other past champions include: Fred Funk (2007), Brian Gay (2008), Mark Wilson (2009) and Cameron Beckman (2010).
Mayakoba is situated just south of Cancun on Mexico’s prized Caribbean coast – the Riviera Maya.  A mere 40-minute drive from the towering hotels of Cancun, visitors will discover a completely different experience.  Here, nestled in a lush natural paradise, lies Mayakoba—a truly unique resort destination.  Mayakoba is comprised of three luxury hotels, each featuring a range of culinary and spa experiences.  An 18-hole Greg Norman championship golf course, El Camaleón, managed by Fairmont Hotels & Resorts, offers players an ever-changing terrain that moves gracefully from mangroves to the sea. Created to harmonize with the unspoiled tropical forest, Mayakoba is connected with a series of lagoons enabling guests to wander effortlessly from place to place through the resort using the “lanchas” (covered boats) as well as a network of trails. Mayakoba, a luxury destination like no other where you are immersed in unspoiled natural beauty and the mysteries of an ancient civilization.
Based in Madrid, OHL has over 23,000 employees and an impressive average yearly growth rate of 20% since 2002. In the third quarter of 2010, its net sales amounted to over 3,4 billion Euros. At the same time, OHL is strongly committed to environmental responsibility and in 2003 produced its first Sustainable Development Report. As Juan-Miguel Villar Mir, the chairman of the board of directors and the author of the report, noted, mindful attention to the long-term health of the environment creates a "virtuous circle" that benefits the company, its clients and the globe. OHL's ecological diligence has served it well in México, where strong government regulations are enforced to protect the environment. A presence in México since 1980, OHL employs over 3,400 people there and has built highways, bridges, hotels and hospitals. The tourism complex at Mayakoba, which will eventually include two or three golf courses and six luxury hotels, is OHL's most ambitious hospitality project to date.
The Greg Norman Production Company (GNPC), a subsidiary of Great White Shark Enterprises, is devoted to event management and sports marketing. In addition to the PGA TOUR’s Mayakoba Golf Classic, the GNPC operates the PGA TOUR-sanctioned Franklin Templeton Shootout. The GNPC prides itself on producing events and marketing initiatives that not only reflect the discerning standards of its namesake, but of its clients as well. Through its myriad relationships within golf, media and event industries, the GNPC is fully capable of providing its clients with a wide spectrum of services that will seamlessly build brand equity and generate a unique marketing and or hospitality medium.

El Camaleón Golf Club at the Mayakoba resort is yet another of Greg Norman’s masterworks. The 7,039-yard layout is unique - not just to Mexico but to the entire world of golf. The course bends through three distinct landscapes—mangrove jungles, limestone canals and stunning, oceanfront stretches of sand. El Camaleón incorporates a cenote, a massive underground cavern, into the heart of the opening fairway. The handsome, Mayan influenced clubhouse rises above the 18th green and features stunning views over the course.  The adjoining practice facility and driving range are of international caliber.  With Mayakoba’s unique system of lagoons, golfers will be able to step out of their rooms and into a boat, which will ferry them directly to the first tee. El Camaleón is managed by Fairmont Hotels & Resorts.
Golf PARa Todos aims to create a fun-filled, diverse and educational program that teaches about the game of golf and its ideals. The program encourages active participation in the game as a participant and as a fan, and facilitates the integration of golf into the lives of all those within the community. Golf PARa Todos is a community program presented and created by the Mayakoba Golf Classic. In January 2011, the event earned a place in the Guinness World Records by hosting the world’s largest ever golf lesson. The lesson featured 1,073 participants. The inaugural installment of Golf PARa Todos was held in October 2007 at El Camaleón Golf Club in Playa del Carmen. On average, 600 people currently attend each session. A monthly program, Golf PARa Todos is open to people of all ages, backgrounds and levels of golf skill or knowledge. For more information, visit www.GolfParaTodos.org.

Check out all the action at Mexico's Only PGA TOUR Event.
View All Photos

Golf PARa Todos aims to create a fun-filled, diverse and educational program that teaches about the game of golf and its ideals.
GolfPARaTodos.org

Constelation

Copyright Notice