A Greg Norman Production Company Event
Mayakoba Golf ClassicAn Official PGA TOUR Event
El Camaleón Golf Club|Playa del Carmen, Quintana Roo, México
El Camaleón Golf Club Ready For TOUR Event

By Art Stricklin
PGATOUR.com Contributor

RIVIERA MAYA, México -- The PGA TOUR heads south of the border this week the Mayakoba Classic at Riviera Maya-Cancún, its first-ever, full-field event in México.

The tournament is a tribute to the growing Mexican golf market on the Caribbean and the desire for locals and visitors to see some of the world's best golfers up close and personal.

The $3.5 million event is being held at the newly opened Greg Norman-designed El Camaleón Golf Club. All four rounds of the official TOUR event will be televised by the Golf Channel, with the winner taking home a $630,000 first place check.

Rarely has a course echoed its name more correctly than the El Camaleón, which loosely translated means The Chameleon. The Norman layout, which stretches 7,069 yards from the back tees, offers three distinct looks for the amateurs who play this course 51 weeks of the year and the PGA TOUR pros who make their first stop this week.

Many holes at El Camaleón feature rivers snaking through fairways, forcing the most accurate of drives.

A third of the par-72 Norman course offers wide open fairways with palm trees swaying in the background while another third is carved directly from the surrounding jungle with thick Mangold trees and vegetation to snatch any wayward drives.

The final section features rivers snaking through the fairways, forcing the most accurate of drives. There are two holes with thrilling ocean views, Nos. 7 and 15, where the pounding surf makes it hard for all but the most serious golfer to concentrate.

El Camaleón may be one of Norman's most complete courses. From the par-5 first, which features a small, uncovered cave in the middle of the fairway, to the par-3 10th with natural rock caverns on the right to No. 18, which has jungle along the right side, this is a pleasant golfing experience.

TOUR players are likely to see a much tougher challenge than the amateurs, though, with tightened fairways, slick putting greens and steady ocean tradewinds.

"This is the best time of the year to host a golf tournament here because of the calmer weather, the warm winter temperatures and the condition of the course," said El Camaleón Mayakoba Director of Golf Doug Goubault. "With the breeze and the three distinct types of landforms we have here, we can have a pretty difficult golf course."

It will be only the second Norman course to be used for an official PGA TOUR event. The TPC Sugarloaf is the site of the AT&T Classic outside of Atlanta in May. His Tiburon Golf Course in Naples, Florida, also host the Merrill Lynch Shootout in the fall.

"Anybody can build the hardest golf course in the world or the most boring golf course, that isn't a big deal," Norman said. "But to finish a golf course and remember each shot, that's what design is all about."

Goubault said Norman's first reaction when he saw the virgin terrain in the midst of the thick Riviera Maya jungle was, 'how are we going to do this?' but he was very pleased with the final result.

The course is now a member of the Audubon Cooperative Sanctuary for its unique design and location. One interesting feature is the number of man-made river channels that were cut through parts of the course. Players and others who stay at the nearby Fairmont resort can take a water taxi from the lobby to their room.

"I'm thrilled that it will be showcased to the world as the first-ever PGA TOUR event in México," Norman said. "With the three distinct landscapes and a commitment to preserving the delicate ecosystem of the Yucatan, I think it will be an enjoyable week for the fans and a good test of golf for the competitors."

Mayakoba is situated just south of Cancún on México's prized Caribbean coast - the Riviera Maya. A mere 40-minute drive from the towering hotels of Cancún visitors will discover a completely different experience. Here, nestled in a lush natural paradise, lies Mayakoba, a truly unique resort destination. Mayakoba is comprised of five luxury hotels, each featuring a range of culinary and spa experiences. An 18 hole Greg Norman championship golf course, El Camaleón, managed by Fairmont Hotels & Resorts, offers players an ever-changing terrain that moves gracefully from mangroves to the sea. Created to harmonize with the unspoiled tropical forest, Mayakoba is connected with a series of lagoons enabling guests to wander effortlessly from place to place through the resort using the "lanchas" (covered boats) as well as a network of trails. Mayakoba, a luxury destination like no other where you are immersed in unspoiled natural beauty and the mysteries of an ancient civilization.
Based in Madrid, OHL has 12,926 employees and an impressive average yearly growth rate of 16.6% since 2002. In 2006, its net sales amounted to 3.3 billion Euros. At the same time, OHL is strongly committed to environmental responsibility and in 2003 produced its first Sustainable Development Report. As Juan-Miguel Villar Mir, the chairman of the board of directors and the author of the report, noted, mindful attention to the long-term health of the environment creates a "virtuous circle" that benefits the company, its clients and the globe. OHL's ecological diligence has served it well in México, where strong government regulations are enforced to protect the environment. A presence in México since 1980, OHL employs 800 people there and has built highways, bridges, hotels and hospitals. The tourism complex at Mayakoba, which will eventually include two or three golf courses and six luxury hotels, is OHL's most ambitious hospitality project to date.
The Greg Norman Production Company (GNPC), a subsidiary of Great White Shark Enterprises, is devoted to event management and sports marketing. In addition to the PGA TOUR's Mayakoba Golf Classic at Riviera Maya-Cancún, the GNPC operates the PGA TOUR-sanctioned Merrill Lynch Shootout. The GNPC prides itself on producing events and marketing initiatives that not only reflect the discerning standards of its namesake, but of its clients as well. Through its myriad relationships within golf, media and event industries, the GNPC is fully capable of providing its clients with a wide spectrum of services that will seamlessly build brand equity and generate a unique marketing and or hospitality medium.
El Camaleón Golf Course at the Mayakoba resort is Greg Norman's latest masterwork. The 7,039-yard layout is unique - not just to México but to the entire world of golf. The course bends through three distinct landscapes--mangrove jungles, limestone canals and stunning, oceanfront stretches of sand. El Camaleón incorporates a cenote, a massive underground cavern, into the heart of the opening fairway. The handsome, Mayan influenced clubhouse that rises above the 18th green will feature a fine dining room with stunning views over the course. The adjoining practice facility and driving range are of international caliber. With Mayakoba's unique system of lagoons, golfers will be able to step out of their rooms and into a boat, which will ferry them directly to the first tee. El Camaleón Golf Course is managed by Fairmont Hotels & Resorts.
Golf FORE Everyone aims to create a fun-filled, diverse and educational program that teaches about the game of golf and its ideals. The program encourages active participation in the game as a participant and as a fan, and facilitates the integration of golf into the lives of all those within the community. Golf PARa Todos is a community program presented and created by the Mayakoba Golf Classic.

The inaugural installment of Golf PARa Todos was held in October 2007 at El Camaleón Golf Club in Playa del Carmen. A monthly program, Golf PARa Todos is open to people of all ages, backgrounds and levels of golf skill or knowledge. For more information, visit www.GolfParaTodos.org.

The Mayakoba Golf Classic at Riviera Maya-Cancún is dedicated to assisting the media in covering this historic event. For more information on press releases, press conferences or attending the event, please contact the Mayakoba Golf Classic's media directors: Lee Patterson (USA) or Elisa Gaudet (Mexico and Latin America).

Lee Patterson
Media Director
Greg Norman Production Company
(704) 553-4790

Elisa Gaudet
Founder, Executive Golf International
Latin America Media Director
NYC office: (646) 678-5747

Wed

Pro-Am Competition

Thu

First Round*

Fri

Second Round*

Sat

Third Round*

Sun

Final Round*

*Broadcast: GOLF CHANNEL

full tournament schedule

El Camaleón is aptly named for its diverse layout and ever-changing landscape, which bends through tropical jungles, dense mangroves and oceanfront stretches.

about el camaleón