A Greg Norman Production Company Event
Mayakoba Golf ClassicAn Official PGA TOUR Event
El Camaleón Golf Club|Playa del Carmen, Quintana Roo, México
TOUR Makes Its Debut South Of The Border

By Jaime Aron
Associated Press

PGA golfers are about to discover what colleague Esteban Toledo and thousands of tourists have known for years: Playing 18 holes in México can be as enjoyable as a cold margarita on a hot afternoon.

The PGA TOUR is making its debut south of the border this week with the Mayakoba Golf Classic in an area known as the Riviera Maya. Fittingly enough, the Greg Norman-designed El Camaleón golf course playing host to the event was built for tourists.

For all its natural beauty, the course might not challenge the pros too much, unless there's a stiff enough wind off the Caribbean Sea. Still, no matter how low the scores go, having them posted aqui - here - is what matters most to Mexicans.

"The whole country is excited," said Toledo, a native of Mexicali and among the nation's more successful golfers. "All the Mexican people see the best players on TV. Now they're seeing them for real, in their own country. This is the biggest thing that can happen for golf in México. I'm really, really surprised we haven't had it before."

Despite the history being made, this event isn't even getting top billing on this week's PGA calendar.

Toledo: "I guarantee you there will be huge names next year. I guarantee it. The whole package here is just fantastic."

The world's top 64 players are at the Accenture Match Play Championship in Arizona. Some others stayed away out of concerns about the course, the country and other unknowns that come with any first-time event.

For the most part, lines at customs have been short and other issues have been minimal. The weather has cooperated, too, going from cool and cloudy on Monday to the kind of crystal blue skies and comfortably warm temperatures shown in commercials on Tuesday.

"All the players I've been talking to, they're excited, they're very happy," Toledo said. "It's not Pebble Beach, but it's just wonderful. It's the best golf course that I've ever played in México."

PGA commissioner Tim Finchem and Norman attended a news conference Tuesday to help kick off the week's events. They were upstaged, though, by Salvador Linares, the director general of construction for developer OHL, a Spain-based company.

Speaking in Spanish, Linares requested "constructive criticism" from the media, adding with a hearty laugh that no one should "(expletive) with us." He later said his goal was for "these gringos to go back home and tell everyone we can do it as well as they can."

Finchem and Norman heard the barbs through a translator and laughed along, knowing what a character Linares can be. Finchem responded at the end of his opening remarks by saying, "Salvador, I'm quite certain that we gringos will go back saying, 'Yes, indeed, they can do it just as well as we can.'"

Billed as the PGA's Cancún event, the tournament actually is being held in another part of the Quintana Roo state, south of Cancún and just north of Playa del Carmen, in a resort community called Mayakoba that features jungles, exotic animals and a unique underground water system.

The Norman-designed course and the first of five hotels planned for the area opened in late 2005, a few months after Hurricane Wilma tore through.

The 7,000-plus-yard layout of El Cameleon features two oceanside holes and a cave-like cenote, a natural underground passageway that connects a giant opening on the middle of the first fairway (known as "Devil's Mouth") to a less-noticeable opening between the second hole and third tee box.

The Tour is under contract to return here through 2012, so it's possible the less-than-perfect timing of this year's event was intentional, making it somewhat of a dress rehearsal. How things go, on and off the course for the golfers and their families, could determine where the tournament lands on the 2008 calendar.

Toledo expects a primo date.

"I think the word is going to spread," he said. "I guarantee you there will be huge names next year. I guarantee it. The whole package here is just fantastic."

Mayakoba is situated just south of Cancún on México's prized Caribbean coast - the Riviera Maya. A mere 40-minute drive from the towering hotels of Cancún visitors will discover a completely different experience. Here, nestled in a lush natural paradise, lies Mayakoba, a truly unique resort destination. Mayakoba is comprised of five luxury hotels, each featuring a range of culinary and spa experiences. An 18 hole Greg Norman championship golf course, El Camaleón, managed by Fairmont Hotels & Resorts, offers players an ever-changing terrain that moves gracefully from mangroves to the sea. Created to harmonize with the unspoiled tropical forest, Mayakoba is connected with a series of lagoons enabling guests to wander effortlessly from place to place through the resort using the "lanchas" (covered boats) as well as a network of trails. Mayakoba, a luxury destination like no other where you are immersed in unspoiled natural beauty and the mysteries of an ancient civilization.
Based in Madrid, OHL has 12,926 employees and an impressive average yearly growth rate of 16.6% since 2002. In 2006, its net sales amounted to 3.3 billion Euros. At the same time, OHL is strongly committed to environmental responsibility and in 2003 produced its first Sustainable Development Report. As Juan-Miguel Villar Mir, the chairman of the board of directors and the author of the report, noted, mindful attention to the long-term health of the environment creates a "virtuous circle" that benefits the company, its clients and the globe. OHL's ecological diligence has served it well in México, where strong government regulations are enforced to protect the environment. A presence in México since 1980, OHL employs 800 people there and has built highways, bridges, hotels and hospitals. The tourism complex at Mayakoba, which will eventually include two or three golf courses and six luxury hotels, is OHL's most ambitious hospitality project to date.
The Greg Norman Production Company (GNPC), a subsidiary of Great White Shark Enterprises, is devoted to event management and sports marketing. In addition to the PGA TOUR's Mayakoba Golf Classic at Riviera Maya-Cancún, the GNPC operates the PGA TOUR-sanctioned Merrill Lynch Shootout. The GNPC prides itself on producing events and marketing initiatives that not only reflect the discerning standards of its namesake, but of its clients as well. Through its myriad relationships within golf, media and event industries, the GNPC is fully capable of providing its clients with a wide spectrum of services that will seamlessly build brand equity and generate a unique marketing and or hospitality medium.
El Camaleón Golf Course at the Mayakoba resort is Greg Norman's latest masterwork. The 7,039-yard layout is unique - not just to México but to the entire world of golf. The course bends through three distinct landscapes--mangrove jungles, limestone canals and stunning, oceanfront stretches of sand. El Camaleón incorporates a cenote, a massive underground cavern, into the heart of the opening fairway. The handsome, Mayan influenced clubhouse that rises above the 18th green will feature a fine dining room with stunning views over the course. The adjoining practice facility and driving range are of international caliber. With Mayakoba's unique system of lagoons, golfers will be able to step out of their rooms and into a boat, which will ferry them directly to the first tee. El Camaleón Golf Course is managed by Fairmont Hotels & Resorts.
Golf FORE Everyone aims to create a fun-filled, diverse and educational program that teaches about the game of golf and its ideals. The program encourages active participation in the game as a participant and as a fan, and facilitates the integration of golf into the lives of all those within the community. Golf PARa Todos is a community program presented and created by the Mayakoba Golf Classic.

The inaugural installment of Golf PARa Todos was held in October 2007 at El Camaleón Golf Club in Playa del Carmen. A monthly program, Golf PARa Todos is open to people of all ages, backgrounds and levels of golf skill or knowledge. For more information, visit www.GolfParaTodos.org.

The Mayakoba Golf Classic at Riviera Maya-Cancún is dedicated to assisting the media in covering this historic event. For more information on press releases, press conferences or attending the event, please contact the Mayakoba Golf Classic's media directors: Lee Patterson (USA) or Elisa Gaudet (Mexico and Latin America).

Lee Patterson
Media Director
Greg Norman Production Company
(704) 553-4790

Elisa Gaudet
Founder, Executive Golf International
Latin America Media Director
NYC office: (646) 678-5747

Wed

Pro-Am Competition

Thu

First Round*

Fri

Second Round*

Sat

Third Round*

Sun

Final Round*

*Broadcast: GOLF CHANNEL

full tournament schedule

El Camaleón is aptly named for its diverse layout and ever-changing landscape, which bends through tropical jungles, dense mangroves and oceanfront stretches.

about el camaleón